Golden Globes Fashion: Livia Firth in Eco-Friendly Armani
While actors and actresses alike grabbed first honors at last night’s Golden Globe Awards, another milestone was made on the red carpet itself: the first sustainable creation from fashion icon Giorgio Armani.
The designer created the gown worn by Livia Firth to kick off the 2012 Green Carpet Challenge; a platform introduced by the eco-fashionista three years ago as a way to expand the use of sustainable and ethical creations on Hollywood’s red carpets. According to a new post by Firth over on UK Vogue, Armani used a weave created from recycled plastic bottles (all sourced from Northern Italy) in designing his creation.
“Armani went for fibre from Newlife ™, a project developed by Filature Miroglio that takes place in Northern Italy,” Green Carpet Challenge co-founder Lucy Siegle writes. ”Rather than a vertical supply chain this has been developed horizontally through a system of certified partnerships, all in Italy. This means it’s fully traceable – which gets a big thumbs up from the GCC. The end product – the yarn – is fully derived from recycled plastic bottles.”
As referenced in the article, it requires about thirty, one-and-a-half litre bottles to make one kilo (roughly 2.2 lbs.) of Newlife yarn. According to the product site, the company hopes to produce 10,000 tons a year by 2015 – thus avoiding adding some 72,000 tons of plastic material to landfills, and saving 343 million gallons of water for the creation of virgin material.
“When I put the dress on it felt incredible,” Firth writes. “It transports me to Italy in the 1960s. Armani just knows how to do this so well! There is also a really fun geisha reference in this dress with the ornate lining – very in line with the current Armani look. But the real achievement for me is that last night the GCC proved that sophistication and sustainability can go together. That’s the victory that Armani has delivered for us.”
Indeed, hard to believe that such a gorgeous gown came from the recycle bins of households around Italy! Bravo.